Pricing capability, rated

Rate your pricing team the way you rate risk.

Every insurer prices exposure with discipline. Few insurers price the capability of the people setting the rates the same way. Price Writers gives pricing leaders a structured way to measure, develop and prove that capability — starting with a single assessment.

20-minute scoping call · no commitment · results in writing

Schedule of Capability

Sample team · 120 pricing analysts
Reviewed annually
Technical pricing
Modelling, rating structures, data judgement
IV
Street pricing
Reading live market rates, competitor response
III
Team leadership
Developing analysts, running a high-performing team
II
Strategy
Shaping the pricing agenda beyond the next renewal
III
Illustrative — your team’s own schedule is issued after the Capability Assessment.

Why this matters

Most pricing teams build capability without a structure to hold it.

Training alone rarely changes long-term capability. Without a shared structure for development, reinforcement and leadership alignment, organisations pay for the same lessons more than once — and capability stays uneven across the team.

94%
of employees say they’d stay at a company longer if it invested in their learning and development
— LinkedIn, 2019 Workplace Learning Report
23%
of employees worldwide are actively engaged at work — the rest are not
— Gallup, State of the Global Workplace, 2023
Up to 90%
of new training content is forgotten within a week without deliberate reinforcement
— Ebbinghaus Forgetting Curve; widely cited in corporate L&D research
218%
higher income per employee at companies with comprehensive, structured training programmes
— Association for Talent Development (ATD)

How it works

Start with clarity. Build capability at scale.

Four stages, in order — each one builds on the last. Most teams enter at Stage One and move into Membership & Accreditation once the gaps are clear.

Stage I

Assessment

A fast, practical assessment of your pricing team’s technical, commercial and leadership capability — individually and as a team.

Stage II

Pro Membership & Accreditation

Ongoing technical and leadership development for every member of the team, working toward a formal, recognised accreditation.

Stage III

Schemes

Structured programmes built for a specific audience — such as our Graduate Scheme and Manager Scheme — combining face-to-face workshops with online training.

Stage IV

Consultancy

Bespoke consultancy for specific pricing, capability or leadership challenges that fall outside the standard programme.

Where to start

Two ways to work with us.

The Assessment tells you where your team stands. Membership is how you close the gaps it finds. You can start with either — most leaders start with the Assessment.

One-off · ~2 weeks

Capability Assessment

A clear, external read on your team’s pricing capability — before you commit to anything further.

  • Individual assessment for every analyst on the team
  • Clear view of strengths and capability gaps
  • A rated Schedule of Capability, team and individual
  • A structured 12-month development roadmap
  • Findings presented back to pricing leadership

Not sure where to start? Join a free masterclass for a taster of how we work, no commitment required.

Trusted by

Pricing teams at these organisations already work with us.

From composite insurers to specialist MGAs and brokers, our members set rates for a large share of the UK market and beyond.

Direct Line Group
Aviva
Admiral
Guidewire
NFU Mutual
esure
The AA
Lemonade
Ageas
Deloitte
Milliman
Centrica

…and pricing, broking and MGA teams at Covea, ERGO Group, Tryg, Canopius, LCP, Flood Re, ClearScore, Consumer Intelligence, Akur8, Iceye, Home Protect, First Central, The Acorn Group, HD Insurance, Medical Protection Society, Agria Pet Insurance, Pinnacle Pet, PassportCard Australia, Sophro MGA, Laka, Ascentia Partners, Reacfin, MavenBlue and ActEx.

Who this is for

Built for pricing leaders, not generic L&D.

Price Writers works with heads of pricing, pricing directors and senior analysts across personal and commercial lines insurers, MGAs, reinsurers and brokers.

“We could see where every analyst stood within a week — that’s not something our internal reviews ever gave us.”

Head of Pricing, UK Motor Insurer

“The roadmap gave us a shared language for development. Reviews stopped being subjective.”

Pricing Director, Commercial Lines Insurer

“Membership filled the exact gaps the assessment flagged. Nothing generic about it.”

Senior Pricing Analyst, MGA

Questions

Before you book.

We already run internal training — why add this?

Most internal training teaches content. The Assessment measures whether that content has turned into capability, and where it hasn’t, tells you exactly why — so you stop paying for the same lesson twice.

How long does the Capability Assessment take?

Around two weeks from kick-off to a written Schedule of Capability and roadmap, depending on team size. The scoping call itself takes 20 minutes.

Is Pro Membership just a library of online courses?

No. It includes on-demand training, but also live monthly workshops, a working community of pricing peers, and progress tracked directly against your team’s own capability schedule — not a generic curriculum.

Do you work with MGAs, reinsurers and brokers, or only insurers?

All four. The Schedule of Capability is built around pricing skill itself — technical, commercial and leadership — which applies the same way regardless of where in the chain your team sits.

Can we start with Membership and skip the Assessment?

Yes, though most leaders find the Assessment pays for itself by making sure Membership time is spent on the team’s actual gaps, not a generic syllabus.

Get started

See where your pricing team actually stands.

Book a 20-minute scoping call. No commitment, no generic pitch — just a clear next step for your team.