Our Story

About us

I am Jeremy Keating, founder of Price Writer.

With over 15 years of experience in the insurance industry, I went from analyst to pricing leader.

At Price Writer, our mission is to empower every pricing professional to realise their full potential. We believe no one should feel compelled to settle for less than they are capable of achieving. Together, we help pricing leaders not only meet their goals but exceed them, turning aspirations into reality.


Our Story Starts in Late 2009

When I was first promoted to manager, I was thrilled to achieve the success I had worked so hard for. But the reality of stepping into leadership was far more challenging than I expected. The role felt overwhelming and unfamiliar, and the resources available fell short, either too generic to apply to the unique demands of a technical role or too focused on the technical aspects alone.

It was a steep learning curve, but those early struggles shaped me into the leader I am today.

I want pricing leaders to become the most successful and highly valued leaders in general insurance. I do not want others to struggle as I did.

My Core Accomplishments

  • Author of Price Writer: The nine-step method to becoming a highly successful general insurance pricing leader
  • Founder of Price Writer
  • Host of Price Writer Podcast
  • Winner of the Colonial Mutual Prize
  • Writer for Insurance Publications
  • Chair of the Insurance Pricing Experts Panel
  • Proud father of two wonderful children